The Five-Minute Car Routine
Your car tells people who you are before you say a word. The weekly routine that changes the first impression permanently.
The moment someone opens the door, the impression is already set. Most people invest in how a car looks. Very few invest in how the cabin feels to sit inside.
The method
Five minutes, once a week. Park in shade. Open all doors for 30 seconds to exchange stale air. Wipe down hard surfaces — the dashboard, steering wheel, door panels — with a clean microfibre cloth. Then: two short sprays of ORA Car Interior Refresh, one toward the front, one toward the rear. Close the doors. Wait three minutes. Done.
Why shade matters
Direct sunlight accelerates evaporation and can leave residue on surfaces. It also means you're competing with ambient heat, which suppresses the perception of scent. Shade gives the fragrance time to settle and adhere to upholstery rather than simply evaporating.
The upholstery question
Leather and fabric upholstery both benefit from a light misting once a month — not just for scent, but for condition. The formula in ORA Car Interior Refresh includes gentle conditioning agents that prevent leather from drying and cracking over time. Hold the spray 30cm away and apply a single mist across the seat. Do not rub — let it absorb.
What it's not
An air freshener masks. ORA neutralises first: the warm woody accord in Car Interior Refresh is made to sit over the cabin's own leather warmth rather than fight it. Within an hour, you won't smell the product; you'll smell your car, at its best.
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